Why I’ve abandoned Witty Article Titles

Back in 2015, I published an article about paratext.  About teaching music students the importance of paratext, to be accurate.  But my title was too flippant – evidently “double entendre” belongs between friends, but not in a contents page!  It didn’t attract as much attention as it deserved, possibly for that reason.

Nonetheless, I still think it was a good article.  Pity I can’t retrospectively change that title, though!

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