Establishing My USP

You’ll see from the pages on this website that I’m very enthusiastic about social media, and I author several other blogs.  However, they’re not all equally active.  At the same time, though, they all represent different aspects of me.

This KarenMcAulay.wordpress.com blog is going to be my main personal blog from now on.  Anything relating to my Scottish music research, or continuing professional development, will have its own place here, so TrueImaginaryFriends.blogspot.com, and AirsandGraces.cpd.blogspot.com will become dormant.

The successful performing arts blog, WhittakerLive.blogspot.com, which I author for the Whittaker Library at the Royal Conservatoire of Scotland will, of course, be unaffected.  You’ll recognise my blogging “voice”, but it’s done in my daytime professional capacity.

I’ll maintain my Academia.edu page – it’s not a blog, and I think it’s worthwhile – but I intend to do a radical pruning of my LinkedIn pages.  They are beginning to look cluttered.

I can also be found tweeting @Karenmca. However, I generally use Facebook only for family and close friends. That’s my personal choice.

My USP?

Looking at my career, and my published output, it’s clear that I have a wide range of interests.  I’m an academic music librarian and a musicologist in equal measure. I’m a musician, an author, a teaching artist and a public speaker.

Commonwealth Games cushionCome Holy Ghost, clipAnd in my spare time, when having fingers in so many pies makes me think my head will surely explode, I chill out by doing dressmaking or patchwork, or sometimes arrange music for choral or instrumental ensembles.  I might tweet about that, but I don’t need to blog about it!

All these activities make it hard to decide what my USP (Unique Selling Proposition) actually is! Chameleon-like, I profile different aspects as the situation requires.  I’ll revert to this topic another day!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s